Saturday, November 05, 2011

Simply Hate

Owing to the mass unpopularity of open letters in recent times, I'm ditching the plan of writing one and embracing the idea of launching into a full-fledged rant instead.
Hate is a popular trend of our times. By hate I don't mean a Communist's trademark 'We hate America and capitalism' kind of hate. 'Hating on' Justin Bieber for example, for crooning in that semi-childlike-semi-effeminate voice of his, and making hormonal teenage girls invent creepiest of hashtags to trend on twitter-if #HornyforJustin isn't creepy, then nothing else is. (Please to note, that 'hating on' is technically incorrect English but that's what 13-year old Americans write.)
Hating latest SRK/Salman movie. And so on. There are countless items on this list.

Now when I say this kind of typical hate-mongering is
Image source: last.fm

fashionable, I mean that there are a few of us who have just jumped on the 'hate' bandwagon, supposedly because 'hating' is cool. It shows you're putting up a stubborn resistance against the viral marketing tactics and publicity stunts you're being subjected to on a daily basis via all media channels. And the minute you openly proclaim your disdain for one of these over-hyped, below-par, but well-marketed products on Twitter or Facebook, you automatically acquire taste.
Okay enough of the self-referential humor. A majority of haters are genuine haters. After reading three of C-Bag's books I decided I wasn't going to read any more of his masala-lathered stories and waste time by writing reviews trashing them. If you have time enough to do all that, go read an actual book and stop making a fool out of yourself.
Now let me state the real purpose of this post. Just recently, I came across a few promotional videos of a new reality show named 'Love 2 Hate You' on Star World - the format of the show specifies that a 'super star' meet up with his/her 'biggest haters' and do god knows what. Whether they will spar verbally, or with a couple of swords or have a tete-a-tete over coffee is best known to the makers. My best guess is something along the lines of this. Also I'm not sure about who these 'super stars' are. But this is what I want to say to them.
Dear all 'hated' ones and the makers of this innovative, new tv series, please don't flatter yourselves into thinking that we 'love 2 hate'.
We hate. Just that.
We don't experience some form of vicarious thrill by dissing over-rated actors, music artists, writers and other celebrities. Social media has given us the opportunity of getting to know actual facts and not distorted versions of reality, made interactions with individuals all over the world possible with the click of a mouse, helped dispel a lot of popular misconceptions. And it is because these social networks have given us a platform where we can write opinions freely and be read in turn, we can call a spade a spade. Please don't insult our intelligence by deriving reality show ideas out of our new-found power of expression. We don't do this for fun or to get noticed or to get our 15 minutes of fame.
I have never written a tweet full of hate or in abusive language and tagged a celebrity's handle in it. I have no desire of trolling anyone. But I have every right of posting my honest view of a book I've read or a movie I've watched. Which code of conduct in the world states that we are only entitled to lavish praise on an actor and keep negative criticism aside? If you're being hated by a group of individuals for the work you do, please stop saying 'they're jealous of my stardom' or 'I earned crores in profit and people love me.' in your defense. I mean, in what parallel universe does that make any iota of sense? We're also consumers here, and steadily running out of options while choosing products from the market because you are flooding it with your shit encased in glittery packages. Books with awkward English sentences, incorrect grammar get published all the time - 3 pages into it and you start regretting having faith in the publisher's aesthetic sense. So you'll excuse us if we feel the need to give vent to our frustration somewhere.
Instead of producing more fake reality tv shows and using sneaky marketing tactics while pandering to the tastes of a certain kind of consumer base, put your heads together to make something worthwhile. There was a time when youngsters in our country read Ruskin Bond and R.K. Narayan and grew up watching School Days and Hip Hip Hurray. Now they read Chetan Bhagat and watch Mtv Roadies. Or better still, Bigg Boss.
Commercial doesn't automatically translate into asinine or a mish-mash of anything low-brow. Commercial can also be meaningful, devoid of cliches, characterized by sensitivity, depth, heart-felt emotions, unique/familiar stories and closer to reality. Remember all the popular tv shows of 80s-90s? - Dekh bhai Dekh, Nukkad, Humlog, Mahabharat, Chandrakanta, Malgudi Days and the likes?

Image source: abhisays.com

They were liked by one and all. Young and old. Literate and the illiterate. Not only were they a hit with the masses but they also managed to keep the viewers with refined taste, interested throughout their runs.
Bring back that era when better sense still prevailed with our entertainment industry.
Or else prepare to keep being 'hated'.

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18 comments:

VeeKay said...

Yeah you are right in what you write. I agree, hatred is in fashion today, it sells well on social networking sites to gain followers/publicity to many people there. But again, as you said, hatred is also genuine most of the times (always in my case *not bragging* :P ), We as customers or audience seek the best and obviously don't have enough hearts to accept something crappy as a standard of excellence, like Chetan Bhagat's writing or Shahrukh's acting skill. And it sucks even more when there are pestering fan wagons on twitter/fb who start annoying you the moment you express your genuine dislike.

Prateek said...

These days hate has accomplished so much that we have long forgotten how to detest.
Developing a dislike for something/someone is purely based upon personal hypothesis but wannabe's follow the flow. Sigh! Un-opinionated idiots.
I can also tell most of the haters don't even know why do they hate XYZ.
*I Hate C-Bags* *Runs*

Rinaya said...

Its all psychological.. see you won't notice me as much if I appreciated you,but if I dish out on your writing you'd undoubtedly sit up & take notice(your writing is awesome btw..am speaking hypothetically:P)
So it's either attention-seekers who do this(special targets being people like KRK on Twitter :P ) or it's spineless folks who follow the herd..
P.S: CB is tolerable ! :P

Gyanban said...

Couldnt agree more Reminiscing about DD is pure nostalgia.!

Rahul Bhatia said...

Things with hate as theme have a short shelf life...

Alka Gurha said...

Very apt indeed...too much hate going around.More so on Twittler. It has become a medium for twicious Twattles.

Purba said...

But despite all that marketing, all that hype, it is quality that survives.

As an audience we have matured and do not necessarily eulogize our stars.

D2 said...

You're kidding me, right? People now think Chetan Bhagat is so good that those other writers who crop up every now and then are the bomb. And to top it off, these people become national bestsellers. :O
I wish people would read real books so we could have something smart to discuss with them. But no, they would prefer that we indignantly hate them and wonder when they would learn. I miss Malgudi Days. Awesome show.
And people like Sharukh's acting skills? In what universe? Am I unaware of the reason of his popularity or are they? Seriously. The world has gone haywire.

Nethra said...

Even the dullest anime that I have ever watched would be better than these reality shows. I am sure. And I need not tell you about the kind of books that I have been reading nowadays. Publishers should think, at least once, before making a crappy story into a book.

☆ ayu☆ said...

i never realized hating someone is 'cool' in networking sites nowadays..well..i limit giving opinions esp. in things i hate because i might offend someone.

but anyway, this is a nice post..i wonder when will Philippines copy "LOVE 2 HATE YOU"..lol :D

PeeVee™ said...

But then the thing with 'stars' like C-Bag is that they fade out of public memory soon enough, sometimes the fickle public memory is actually a cause for joy.

As for hating, it is, like all other fads, a passing phase where it is the next cool thing. And eventually we'll phase out as well.

PeeVee™ said...

And there's NOTHING like 90's T.V. Nothing is and nothing will be.

Giribala said...

Rightly said!! On social media many times people act like a mob!

☆ ayu☆ said...

RE:runway beat is not a jdrama but a movie. it was jsut aired this year.

btw..is love shuffle good? i have already finished nodame cantabile..but i havent watched the special and the other movie yet..

Snow Leopard said...

Well said senorita. To be frank, I don't know what to say. Is it because we have become so dumb and devoid of entertainment that we will lap up any crap that will be served to us. Or is it because the Producers/Publishers/Writers have become too thick in the head and have decided to take the easy route, knowing that whatever they make, will sell anyway.
I know a few people who have read The Twilight series and C-Bag and thats it...they have never laid hands on any other book and they can't stop gushing over the aforementioned classics.
Anyway....before this comment starts resembling a post and my hate for Beiber and reality shows takes over my good sense, I think I should wrap this up here.

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